launching a new product during lockdown

Launching a new product during lockdown wasn’t in our original plan, but hey sh*t happens.

As you probably expect launching a new product during lockdown wasn’t a milestone we figured at the end of last year. Funny how things can change, not just for us but for the whole world. Back in January the picture looked pretty different, we were well on our way to launching version three of Amazemeet, we’d rolled out some updates to v2 and were happy with the uptake and response so it was full steam ahead for better meetings.

Amazemeet v3 was so radically different we were effectively viewing it as a whole new product. Functionality in v3 was all about actually helping you to have a better meeting and centred on the virtual meeting assistant. If you’ve read any of our blogs about this you’ll know how important that is, more here. It was and is a true game changer for meetings and more importanly it’s something we need.

It would not be an exaggeration to say crappy meetings are one of the biggest challenges facing the corporate world right now. Literally billions of dollars are wasted on these meetings every year and it’s getting worse very quickly. So we had our product, a great value proposition, some awesome marketing lined up (even if I do say so myself) and the dev team were on it.

It would not be an exaggeration to say crappy meetings are one of the biggest challenges facing the corporate world right now.

Then coronavirus struck

Out of the blue things quickly started to get serious. Things were bad in China, Italy was starting on its terrible journey, Spain, Germany, the USA nobody seemed immune to this. We went from worried to not being allowed out of the house in the space of a few short weeks. Bigger things were happening than v3. Mike decided we could help so we put half the teams time onto Corotrac a simple app to track symptoms and cases. This went way beyond just the Amazemeet team, people from all over the world got involved in the project. People just wanted to help.

it also made us re-evaluate some of the features of Amazemeet. Now people were working from home video calling functionality took on a new dimension. We surmised that this wasn’t going to be a short-lived change so we added a bunch of features to Amazemeet to ensure connectivity was as good as the meeting management and we didn’t stop there. We condensed an entire feature roll-out into the 2 months that we had earmarked for testing and bug fixes before launch. We’ll still be doing that and a big thanks to you guys who’ve signed up to test.

What have we learnt

We knew we had a pretty successful product with over 13,000 users globally. I think the leasons we have really learnt boil down to two.

Firstly how fragile the world is. Coronavirus has upended the entire world, economies are nosediving the path back seems unclear. Businesses, who had enjoyed a sustained period of growth, were suddenly in trouble after 8 weeks of lockdown. Panic buying was rife, people were lost and worse still huge numbers of people were dying. This transcends business and I believe it has caused us all to revaluate what’s important, and that’s a good thing.

Secondly, despite how well you plan, things happen. Ok, this was a biggy, but it just goes to show that you can never be certain about the future. It’s how you react that’s important. I remember the first meeting we had as things started to look bad. Nobody panicked, we simple brainstormed outcomes and how we would deal with them.

Amazemeet will be better for it

Finding a silver lining is hard right now. What we do know is that Amazemeet will be better as a result of what we’ve gone through. Not because it will have one extra feature but because as a team we’ll be better. We’ve been through some tough tests over the last few months and come out of it. That’s invaluable and something that will live with us for a long while to come.

Amazemeet’s a great tool for running effective meetings lockdown or not

Try it Free.

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